Client
Partnership For
Community Wellness

Naming
Logo
Brand Identity
Art Direction

ACDs
Lillian O’Connor 
Brett Simone

Creative Direction
Brian Lai

Design
Nicole Garcia

Photography
Alexis Hunley

PCW is a non-profit organization connecting people to wellness services and programs. We created a brand identity focused around the path to wellness, as a metaphor to the wellness journey of each and every person who seeks pcw’s services.