Client
Partnership For
Community Wellness
Naming
Logo
Brand Identity
Art Direction
Partnership For
Community Wellness
Naming
Logo
Brand Identity
Art Direction
ACDs
Lillian O’Connor
Brett Simone
Creative Direction
Brian Lai
Design
Nicole Garcia
Photography
Alexis Hunley
Lillian O’Connor
Brett Simone
Creative Direction
Brian Lai
Design
Nicole Garcia
Photography
Alexis Hunley
PCW is a non-profit organization connecting people to wellness services and programs. We created a brand identity focused around the path to wellness, as a metaphor to the wellness journey of each and every person who seeks pcw’s services.