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Role
 UX designer 
Client
Capstone MICA 2024
Team
Individual
Timeline
 8 weeks


A product accompanying home growers throughout their gardening journey and connecting them with their local gardening community.





Problem Statement

The vegetables and fruits we eat often come from very far places, and stores in search of convenience package these items in unnecessary plastic. As a society we need to utilize our resources to live more sustainably and part of that is empowering people through community engagement and provide them with resources to learn from local experts, participate in events and share their accomplishments with a local community.




 

Design System



Primary Color Palette

Secondary Color Palette



Typography



Process

/ Competitive Analysis



Process

/ User Interviews


Participants



Name: Miguel Garcia
Age : 67
location: Colombia Profession: pilot

Name: Adriana Sanabria
Age : 60
location: Colombia Profession: Teacher
Name: Ayana Jones
Age : 32
location: Brooklyn Profession: Graphic Designer
Name: Ash Birk
Age : 34
location: Ohio Profession: Trainer
Name: Nima Shahab
Age: 30
location: Virginia Profession: Retail


User testing outcome




Insight 1


Home gardeners have a desire to be part of a community garden, even when they have their own land. To have access to local information and resources.


Insight 2


Home gardeners experience a knowledge gap, even after gardening for a few years. They feel that online research only provides them with general concepts.

Insight 3


Community gardens face difficulty building community post pandemic; because people are still afraid to hang out, specially older more knowledgeable folks.






User Type 1    ︎︎︎

Expert gardener with knowledge about running community gardens and implementing urban agriculture initiatives.

User Type 2    ︎︎︎

Novice gardener owning land and with some experience of growing food at home.





Process
/ Personas



Process

/ Journey Maps





Process

/ User Flow



Wireframes User flow 1 - Claiming growing kit



Wireframes User flow 2- Attending an event






High Fidelity prototype





Reflection

During this project, I learned how crucial it is to trust the process to guide the outcome of the product, without skipping any steps. 




Next steps

Conduct moderated testing to continue to evolve VegVille.

Build features from the perspective of Chris, the community garden organizer.

Test with a new group of people who haven’t seen the prototype before.